5 Mobile Marketing Strategies to Drive More Sales for Your Business

Mobile Marketing is fast emerging as the most sophisticated way to let your business ‘be found’ by the huge number of on-the-go population in the world. Here are five proven mobile marketing strategies to drive better sales for your business.

Have you thought how mobile continues to fascinate and inspire techies and geeks around the world to continuously innovate and empower its users, it has predicted to reach 4.78 billion by 2020.

This has also given wings to the global mobile marketing scenario, where businesses can get the most of mobile to widen their customer base and engage with their audience.

What is Mobile Marketing ?

Mobile Marketing - is fast emerging as the most sophisticated and strategic way to let your business ‘be found’ by the huge number of on-the-go population in the world.

More so, mobile marketing empowers your prospects and customers alike with ‘time and location’ sensitive personalised information that helps them to get what they need and at a time when they need it.

Top 5 Mobile Marketing Strategies to Take Your Business to the Next Level

1. Video Content– Make the Most of Its Popularity

As per eMarketer report, 75 percent of video viewing in on mobile. Most of this credit goes to the video streaming features on social media channels like Facebook, Instagram and now followed by Twitter and LinkedIn. This is quite an encouraging fact considering the vast opportunities that lies for marketers to explore and implement effective mobile marketing strategies. Research firm Forrester has already predicted video ad spending to go up from $91 billion in 2018 to $103 billion by 2023. Are you doing enough?

2. Social Commerce- It is Everywhere

Social media has empowered you and me to have the world in our fingertips, and when combined with mobile it mesmerizes with the range of accessibility and scalability it brings. Be it planning out a social event of like-minded enthusiasts on Facebook, selling  boutique crafts on Instagram, or checking product reviews on YouTube before your make  a  purchase decision social commerce is the new way for businesses to drive sales through engagement.

Harness social commerce to empower your users with effective mobile marketing strategies that helps them to make a purchase directly through a social media platform without being redirected to your e-commerce website. Therefore, this is a win-win for both parties.

3. Voice Search is Growing – Get the First-mover Advantage

2018 was the year of emerging dominance of Voice Search – thanks to Siri, Alexa, Amazon Echo, Google Home, Bigsby, etc. 2019 will see trends when marketers adopt this amazing techinnovation into their marketing fold. So, if your customers are relying on voice search to order the food or laundry stuff they need to purchase, it's important your marketing strategies are aligned to help you to be found.

Again, as per eMarketer, in 2018, more than 21.9% of global internet users and 18% of the U.S. population used a smart speaker at least once a month. This can be a great opportunity for mobile marketers to explore the unending possibilities of voice activated search advertising in your mobile marketing strategies.  This may include tagging every image, video, and piece of content appropriately with meta descriptions and alt-text.

4. Influencer Marketing On-the-Go – Simple and Cost-effective

Influencer marketing is thriving, InfluencerDB's‘State of The Industry Report’ reveals that this ‘expert-driven’ market is set to exceed a market size of $8 billion by 2020. This indicates a shift in a sizeable amount of mobile marketing budget from the traditional media, PR and social media, to influencer marketing. Interestingly. It is considered to be more time as well as cost effective medium to reach a ‘wide’ as well as ‘new’ audience.

Marketers can tap on platforms like Twitch, BuzzSumo, etc. for formulating their mobile marketing strategies by harnessing influencer’s reach and drive more sales.

5. AR and Mobile Web to Spice Up Engagement

Augmented Reality (AR) predicted to evolve into a $83 billion market by 2021, promises to play a pivotal role in the future of mobile marketing applications. Besides emerging as a key element to be harnessed for both mobile ads and shopping on social platforms, AR is still considered a preserve of native apps in terms of performance and functionality.

Moreover, there is a gradual move to mobile web AR, which is again significant for businesses mainly in the consumer-packaged goods brands sector, as they look to leverage the power of ‘connected packaging and passive print’, while failing to command having an application on the user's home screen.

You must have heard about how the car manufacturing giant Volkswagen used AR-interfaced billboards to enable iPhone and iPad users to view virtual Beetles performing stunts above the streets of Vancouver and Toronto. Are you using AR when creating your mobile marketing strategies?

BONUS: Harness the Power of Artificial Intelligence (AI)

In 2019, businesses can transcend their marketing to the next level by using artificial intelligence to understand user behaviour and create personalised deals. AI-powered marketing uses hints like customer location (‘home’ or ‘work’) and their behavioural pattern (like daily commute time or a ‘weekend’ dining pattern) to communicate with them in the moment like offering a quick discount deal on commute fare or some ‘lip-smacking’ offer on restaurant bills -to derive optimal response and results.

Conclusion

We all get ready to embrace the triumphs and tribulations of the fast-paced technology environment powered by the dominance of the mobile revolution, mobile marketing strategies are set to create new benchmarks for businesses worldwide. The onus is on them now how they can best comprehend the user behaviour data and engagement prowess to generate lead and drive sales. Are you using any other successful mobile marketing strategies that we haven’t discussed? Share with us in the comments below.

Why Xiaomi is highly successful in India ?

The most widespread Chinese smartphone manufacturing company Xiaomi is highly received for selling best smartphones at cheapest rates.

Xiaomi released its first smartphone in 2011.
Just after three years, it became the largest smartphone company in China. After getting huge accomplishments in China, Xiaomi started entering in Indian smartphone industry slowly.

It was arduous to create a brand in India because Samsung had taken the majority of the market share. Perhaps there were also other companies such as Micromax, Motorola and Lenovo. Xioami deformall the companies and become the number one smartphone brand in India as well.
Not only in smartphones, but Xioami is also selling so many products such as MI TV , Band , Headphones , Earphones , Power Bank , MI Router , MI Bag and many more .

Xiomi started its India Operations in July 2014 & within 3 years, it became the market leader in India having the highest market share. No startup is affluent as quickly as Xiomi and pushing an aging leader like Samsung, is obviously whistle.

11 Reasons How Xiaomi Succeed in India


1. Cheapest Rates: The company is always studios mid-range smartphones. Xiaomi has smartphones with a range from 5000 to 30000 Rs.1. Hostile pricing of smartphones,
loaded with high-end features, has
turned out to be one of the prime
Xiaomi is making it big in India .
Maintaining a laser sharp focus on the
affordable section. Rs 10k- Rs 15k was
the fastest growing segment of
this year; 3 of the best-selling
smartphones were from Xiomi.

2. Specifications: One of the significant reasons for success is stipulations. The company is providing finest. judicial such as camera quality, processor, memory, display and many more.

3. MIUI: Xiaomi has created its monopoly by creating a caliber that uses interface. MIUI is a very exceptional feature because Xiaomi is the only company which provides day to day updates of the user interface. Recentaly, the company has started showing ads on their phones. Technically, Xiaomi has started showing ads on MIUI. By doing this, the chinese smartphone maker will produce lessen more revenue and in the end they will diminish the price of newer smartphones.

4. Flash Sale: We simply cannot buy newly propel smartphones of Xiaomi. It creates a monopoly by creating flash sales. It means the phones will be available at a particular time with limited stock.

5. Mi website: We can purchase all the Xiaomi products from Mi Official Website. Xiaomi focused on selling their smartphones initially with the help of Flipkart and Amazon India. Then the company realised that there is a possibilty of cost reducation if Xiaomi creates its own ecommerce website.

6. Made in India: The company started barrage their phones with Made in India slogan. These are not 100% made in India but phones are just assembled in India.

7. R & D costs: The reason abondonthe cheap price of smartphones is R & D costs. The company is not spending too much money compared to Samsung and Apple. Xiaomi just adopts the newest design and technology.

8. Advertising strategy: In the trailing stage of the company in India, Xiaomi started spending money on digital ads rather than traditional ads. Till this date, the company is less spending money on traditional ads.
Dominating the online channel to sell
phones, shunning the expensive,
traditional marketing routes like TV
helped in cost-cutting & giving better
specifications with that money.

9. Accessories: Not only smartphones but Xiaomi is also selling high-quality accessories.

10. After Selling Service: However, the company has a large user base. But, Xioami is also providing better after selling service.

11. Profit Margin: Taking less profit and giving more specifications that’s the strategy of a company. By doing this, the company is selling more and more smartphones because the price of smartphones is comparatively less than other companies. Xiaomi is earning more profit from its other accessories than from a smartphone.

The journey of Xiaomi India

July 2014: Xiaomi enters India (Xiaomi India)

August 2015: Begins local manufacturing(assembling unites) as part of Make in India.

October 2017: Becomes the biggest selling smartphone brand in India

November 2017: Powerbank manufacturing

February 2018: LED smart TV launched

November 2018: Opens 500 Mi stores

“Xiaomi looks a bit like Apple but is really more like Amazon with some elements of Google.” – Lei Jun (Founder of Xiaomi)

The 10 best smartphones of 2020: 5G powers the top contenders

The 10 best smartphones of 2020: 5G powers the top contenders

5G is still in its infancy in the US, but low-, mid-, and high-band networks are available from all major carriers. It's not the only reason to consider our top picks, but 5G support is one reason to buy a phone and be confident keeping it for two or three years.

All carriers offer one, two, or three flavors of 5G today, but the networks are still limited in speed and availability across the country. The top pick in our list covers all three network options so it is the best for 5G, but it is also the best for other reasons.

We are certain to see new phones from Google, Apple, and OnePlus in 2020. Apple may not support 5G in 2020, giving Android smartphones the leg up on the benefits of 5G. Stunning cameras are also a primary feature in today's flagship smartphones and any of the 10 best can help you capture amazing .

It's easy to find a great phone these days and today's phones are so good you really don't need to be replacing them on an annual basis, but carrier and manufacturer upgrade programs make this fairly painless. With smartphones today serving as critical tools for conducting business, a monthly lease or payment option is a justifiable expense.

1. Samsung Galaxy S20/S20 Plus/S20 Ultra

Samsung announced the Galaxy S20 series a month ago and phones are now available for consumers. After spending a couple of weeks with the samsung, it is clear the phone is built for business and captures the crown for the best 5G device available today.           

The focus on the S20 line this year is universal 5G and improved camera experiences. There are some focus issues Samsung is currently dealing with on the S20 Ultra and while you may not want to pay $1,400+ for that phone right now, the S20 Plus may be more appropriate.

Samsung's S20 series are powered by a Qualcomm Snapdragon 865, AMOLED 120Hz refresh rate displays ranging from 6.2 to 6.9 inches, 12GB RAM (with 16GB option), 128GB to 512GB storage options with a microSD for even more capacity, three rear cameras (the Ultra has unique camera specifications), IP68 rating, WiFi 6, and Bluetooth 5. Battery capacity ranges from 4,000 to 5,000mAh. The S20 does not support high band (mmWave) faster 5G networks so make sure you pick the device that will fit your network needs.

An argument can be made that the S20 series isn't the best smartphone available today, but in terms of 5G and the latest technology, they are tough to beat. The price makes them a bit tougher to justify, but when you realize how this tool is used constantly the price for the value is easier to comprehend. 

2. LG V60 ThinQ 5G

The LG recently launched on T-Mobile, AT&T, and Verizon. It's only available in the US from one of these wireless carriers, but it may appear as an unlocked model on Amazon in the future.

This latest LG V series device continues to focus on video creation with a triple rear camera system, 8K video recording, four microphones, ASMR and Voice Bokeh audio technology, and advanced camera software. It's also powered by a massive 5,000 mAh battery with a 1080p display so it is sure to help you capture hours of video content.

The LG V60 ThinQ 5G is composed of two pieces of Gorilla Glass 5 with a metal frame and is certified for shock resistance to MIL-STD 810G. LG's new phone has a 6.8-inch OLED panel, Qualcomm Snapdragon 865, 8GB of RAM, 128GB of internal storage with a microSD card, and 5G. A Dual Screen cover is included for the $900 price and gives you a large platform for serious productivity.

Along with 5G and a focus on video capture, the LG V60 continues LG's tradition of audio excellence with a 3.5mm audio port with quad DAC support and stereo speakers. It sounds great through the speakers, but the wired headphone experience is even better. It's one of the last phones remaining with a 3.5mm audio port so audiophiles are sure to be pleased.

3. OnePlus 7T Pro 5G McLaren

OnePlus and T-Mobile  launched the oneplus in December just as the T-Mobile 6

00 MHz 5G low-band network was activated. This phase of the 5G network currently offers minor speed improvements but enhances the range, penetration, and reliability of the wireless network.

This latest OnePlus flagship offers extremely responsive performance with its 90Hz display, fast UFS 3.0 256GB internal storage, massive 12GB RAM, and the latest Qualcomm Snapdragon 855 Plus processor. Triple rear cameras are found on the back with a 16 megapixel rising from the top just when you need it.

The oneplus 7T is composed of two pieces of Gorilla Glass with a metal frame. The design is elegant and the build quality is superb. It has a lovely AMOLED 6.67-inch display, a large 4,085mAh battery, and Warp Charge 30T capability, with excellent radio support for GSM networks. There is no certification for dust and water resistance and a 3.5mm headphone jack is nowhere to be found.

Unlike the majority of phones today, there is no notch or hole-punch in the display for the camera. The front-facing camera extends and retracts out of the top only when in active use. This helps make the phone perfect for working with documents and spreadsheets during the workday or watching media content during your commute.

The phone is running the latest version of Android 10 and is regularly updated with the latest Android security update. There are also some cool Papaya Orange highlights and McLaren software elements. The OnePlus 7T Pro is an extremely capable phone with a full retail price of $899.99.

4. Samsung Galaxy Note 10/10 Plus

The Samsung Galaxy Note 9 sat on top of our 10 best smartphone list for much of the past year and was at the top of this list earlier this year. While the headphone jack is gone, everything else has been improved on the 2019 version of the Galaxy Note. The Note 10 is now offered in two variants, with the presence of a microSD card slot, display size, and battery capacity being the prime differentiators.

The Galaxy Note 10 Plus is an excellent enterprise smartphone with a Qualcomm Snapdragon 855 processor, massive amounts of RAM, fast internal storage, microSD card expansion, capable rear quad-camera system, and much more.

Check out our samsung galaxy 10 plus review.

The Samsung Galaxy Note 10 has a Link to the Windows button in the quick controls area along with support for the latest version of DeX. Extending it to an external monitor with dex is quick and easy, while also providing a full functioning desktop experience. The additional capability to charge up other devices and gear, such as the galaxy buds, via wireless technology on the back of the Note 10 is convenient for road warriors.

Note 10, starting with 8GB of RAM and 256GB of internal storage, starts at $949.99 while the Note 10 Plus with 12GB of RAM and 256GB internal storage starts at $1,099.99. There are also increased RAM and storage options for both devices, but the default base models offer ample RAM and storage for most users. The Note 10 Plus is available now from Samsung and all carriers. T-Mobile also just rolled out a 5G variant, priced at $1,299.99.

5. Apple iPhone 11 Pro/Pro Max

My full review of the Apple iPhone 11 Pro led me to almost rank it with my first perfect 10. I held back from that since Apple launched it with just 64GB of internal storage capacity, which I find unacceptable for a $1,000+ flagship phone with a triple camera system -- the best video capture system on a phone. Apple has also been struggling with iOS 13 performance issues, which is why it doesn't remain at the top of this list.

The only differences between the iPhone 11 Pro and Pro Max are the display size and battery capacity. After going full circle, it's clear that the 5.8-inch model works best for me. There's a lot to be said for a phone that is easily pocketable and capable of satisfying people with smaller hands. It's usable with one hand.

Apple has once again shown it bests all other phones in benchmarking testing with the Apple A13 Bionic chipset. It has a fabulous OLED screen, good-sized battery with a rating of four hours more than last year's iPhone, and new camera hardware (with improved software) to make it a very compelling flagship. It continues to get regular updates (one coming within the first week of release) and iOS apps are still better than comparable Android apps, despite the improvements in Android phones.

Face ID continues to be one of the fastest and most secure methods of maintaining security on your phone, and the version in the iPhone 11 Pro has been improved for better performance. Google may release an alternative with the upcoming Pixel 4, but current ultrasonic fingerprint scanners are not proving very reliable for consistent performance.

The iPhone 11 Pro starts at $999 while the iPhone 11 Max starts $1,099 for a minimal storage 64GB model. There are some attractive colors for enterprise users and compared to the iPhone 11, the Pro version is more focused on business users.

6. Apple iPhone 11

While this list starts out with the most powerful, and expensive, phones available, ZDNet's Jason Cipriani was right in stating that the Apple iPhone 11 is probably the best phone for most people. We typically see Apple keep prices the same, or increase them, each year, but with the iPhone 11, we actually saw a price drop of $50.

Unlike the terrible decision to launch the iPhone 11 Pro/Pro Max with 64GB and then charge a massive premium to upgrade to the next level of 256GB, Apple lets iPhone 11 buyers go from 64GB to 128GB for just $50. Thus, the iPhone 11 with 128GB is an excellent option for most people.

The iPhone 11 has a size between the 11 Pro and 11 Pro Max with long battery life, capable processor, several color options, and rear dual camera setup. The iPhone 11 has an ultra-wide angle and standard rear cameras but doesn't have the 2x telephoto zoom lens found on the other new iPhone 11 models.

The iPhone 11 starts at $699 for 64GB with the 128GB model priced at $749. Six colors are available so there is one to appeal to everyone.

7. Samsung Galaxy S10/S10 Plus

Samsung's current mass-market flagship is a winner in almost every respect, remaining a more affordable and pocketable option compared to the new Note 10 series. Prices have dropped over the past six months too so you can get this phone at a great price.                  

Last year's S9 Plus was a solid Android smartphone, but the S10 Plus improves upon that device with an ultra-wide camera, much longer battery life, better software with One UI and the ability to wirelessly charge up other devices.

Samsung's S10 and S10 Plus have a Qualcomm Snapdragon 855, Super AMOLED Infinity-O display, 8GB RAM (with 12GB option), 128GB to 1TB storage options with a microSD for even more capacity, five cameras, IP68 rating, WiFi 6, Bluetooth 5, ANT+, and a stunning design with gorgeous Prism color options.

The Samsung Galaxy S10 Plus continues to have all of the excellent Galaxy Foundation aspects such as a high level of water resistance, fast wireless charging, a stunning Super AMOLED screen, expandable microSD storage, a 3.5mm headset jack, and much more. In addition, extending it to an external monitor with Samsung DeX is quick and easy, while also providing a full functioning desktop experience. The additional capability to charge up other devices and gear, such as the new Galaxy Buds, via wireless technology on the back of the S10 Plus is convenient for road warriors.

The Galaxy S10 Plus has now been available for six months, which means you can often find special offers from your preferred carrier. Amazon regularly has unlocked models at even more affordable pricing than Samsung or the carriers. The Galaxy S10 started at $899.99 while the S10 Plus started at $999.99 for the 8GB/128GB model. With the release of the S20 series, Samsung dropped the price $150 across the board on the S10 series.

8. OnePlus 7T

OnePlus launched the OnePlus 7T in October for just $599 and it offers much of what is found in the 7T Pro 5G McLaren phone. Due to its high-end specifications, reasonable price that is hundreds less than other flagships, extremely responsive performance, and use of new technology such as the UFS 3.0 internal storage (now seen on the Note 10 Plus) and 90Hz screen refresh rate (now seen on the Pixel 4) it is clearly a device to consider.

The OnePlus 7T launched at a $599 price, and unlike past OnePlus phones, there is just one RAM/storage option of 8GB/128GB. The only choices in the US are the colors Glacier Blue or Frosted Silver. This price is nearly half the price of most of the flagships at the top of this list and will also be offered by T-Mobile.

The OnePlus 7T an AMOLED 6.55-inch display, Qualcomm Snapdragon 855 Plus processor (only mainstream phone with this processor at this time), triple rear cameras, ample RAM and internal storage, a large 3,800mAh battery, and Warp Charge 30T capability, with excellent radio support for AT&T, Sprint, T-Mobile, Verizon, and other US networks. There is no certification for dust and water resistance and a 3.5mm headphone jack is nowhere to be found.

9. Google Pixel 4 XL and Pixel 4

If you want an Android phone that will always have the latest firmware and security updates, while also offering a fairly stock experience, then nothing beats the Google Pixel 4 and 4 XL. These two phones are the same except for the overall size and battery capacity.

The Google Pixel 4 XL has a large 6.3-inch 18:9 display, Snapdragon 855 processor, 6GB of RAM, 64GB and 128GB integrated storage, dual rear 16MP and 12.2MP cameras, 8MP front-facing camera, IP68 dust and water resistance, a 3,700mAh battery, and dual front stereo speakers. The smaller Pixel 4 has a 5.7-inch display and a smaller 2,800mAh battery while the rest of the specs are the same as the XL model.

It's too bad we see storage start at just 64GB, especially with Google no longer providing a free unlimited full-resolution backup of your photos. Battery life is a concern for both the Pixel 4 and 4 XL, especially when compared to other flagships in this price range that will power you through at least a day of use.

In addition to the software being a focus for Google, the camera is another reason to buy the Pixel 4 or 4 XL over other better smartphone hardware. However, while others have phones with three or four rear cameras, Google added just one and went with telephoto over an ultra-wide-angle so the utility of the Pixel 4 cameras may not be as great as what you get on other smartphones in this list.

The smaller Pixel 4 starts at $799 while the Pixel 4 XL starts at $899 for the 64GB model. They are both powered by Android 10 and will receive OS upgrades for three years. Monthly Android security updates are the most important software support for the enterprise since major firmware updates tend to break things and be less stable immediately after release.

10. Google Pixel 3A XL and Pixel 3A

Google launched a couple of mid-level phones that are much more affordable and still include Google's industry-leading camera solution. The pixel are the same phones with just the screen size and battery capacity being different from each other. An $80 price difference differentiates between the two sizes with the same color options also being available.

The Pixel 3A and 3A XL are powered by a Qualcomm Snapdragon 670 processor with 5.6 or 6-inch OLED displays, 12MP rear camera, 8MP front camera, 4GB of RAM, 64GB of internal storage, stereo speakers, and 3,000/3,700mAh battery options. This is targeted to the masses with limited internal storage and US carrier availability at Verizon, Sprint, and T-Mobile, as well as unlocked directly from Google.

The smaller Pixel 3A is priced at just $399 while the Pixel 3A XL costs $479. The only option, other than size, is the color of the phone. Available colors include Just Black, Purple-ish, and Clearly White. They are both powered by Android 9.0 Pie and will receive OS upgrades for three years. Google's newest Assistant features are present along with some other Google software advances. Rumors indicate we may see a Pixel 4a variant in the first half of 2020.